STRENGTHS & EXPERTISE
• Content ideation & production
• Global marketing campaign development
• Video editing
• Development of social media content for global platforms
• Stakeholder management
• Editorial/production processes and best practices for digital experiences
• Copywriting
WORK HISTORY
LEGO SYSTEMS INC.
SENIOR CREATIVE SPECIALIST
MAY 2022 – PRESENT
Key member of internal creative marketing agency responsible for setting direction for marketing campaigns and brand initiatives.
· Develop creative concepts for marketing campaigns and social content.
· Drive strong narratives across all digital channels for several of LEGO’s largest franchises.
· Create innovative story telling through short form content.
· Devise content strategy based on growing trends.
· Guide content development through all phases of production from concept through delivery.
· Present key concepts to internal and external stakeholders.
SENIOR CREATIVE PRODUCER
APRIL 2019 – MAY 2022
DIGITAL CONTENT MANAGER
MARCH 2015 – APRIL 2019
DIGITAL EXPERIENCE MANAGER
APRIL 2013 – MARCH 2015
LEGO SYSTEMS A/S
EXTERNAL CONSULTANT
SEPTEMBER 2009 – APRIL 2013
Consultant with LEGO’s digital marketing department with a focus on multimedia production, design and digital strategy.
· Partnered in establishing LEGO’s YouTube channel (Now has over 7 million subscribers).
· Produced web assets and copy for newest product lines while maintaining brand TOV.
· Stepped in as acting Q/A lead on multiple site launches.
WONDERBOY LLC
PRINCIPAL
JANUARY 2008 – APRIL 2013
Initiated a successful consulting business aimed at creative services. Creative lead on multimedia projects, including: website design, audio/video editing, copywriting, photography and graphic design.
Past clients include: LEGO Systems A/S, Boulder County, deadCenter Film Festival, Creative Oklahoma Inc., Oklahoma Visual Arts Coalition
CREATIVE OKLAHOMA, INC.
WEB & MEDIA MANAGER
SEPTEMBER 2008 – JUNE 2009
Established online presence for growing state non-profit, while directing efforts in grassroots promotions and creative direction.
OAK GROVE MEDIA
CREATIVE MANAGER
APRIL 2007 – JANUARY 2008
Managed overseas team in creative direction while establishing start-up podcasting company.
IAMPLIFY.COM
SENIOR IN-HOUSE PRODUCER
AUGUST 2005 – APRIL 2007
Produced and edited audio and video content for innovative digital download company.
EDUCATION
UNIVERSITY OF OKLAHOMA
BACHELOR OF ARTS – FILM & VIDEO
2000 – 2004
VICTORIA UNIVERSITY AT WELLINGTON, NZ
STUDY ABROAD PROGRAM
2002
RECOGNITION
2024: Webby Award People’s Choice Winner - Best Content Series Social (LEGO Disney “Making Wonder” series)
2019: Cannes Corporate Media & TV Awards - Silver Metal in Social Media and Short Videos (LEGO Brickheadz)
2018: Ad Club CT - Silver Pencil Award in Original Animation (LEGO Batman In-Cinema)
2016: HOW International Design Award - Merit Winner (Kids Explain LEGO NINJAGO)